Why No One Cares About Your Cold Emails

And What To Do About It.

Photo by Hannes Johnson on Unsplash

Mistake #1: Sending Generic Mass Emails

This is my biggest nemesis. I hate sending and receiving mass emails. I once received an email addressed to ‘Whomsoever it may concern’!

Mistake #2: Sending a menu of your offerings

Hi,

  • Offering 2
  • Offering 3
  • Offering 4

Mistake #3: Making Self Aggrandizing Statements

  • We are the thought leaders in this cutting edge technology.
  • Our innovative tool is much better than any other tool in the market.
  • We provide a better ROI than any other player in the market.
  • Our experts have a combined experience of 500 years.

Mistake #4: Not talking about problems

We’ve all heard about how talking about benefits is better than talking about your product features. Take it a step further and talk about problems instead of talking about benefits. Show them how your offering solves their problems. That is a way more powerful motivator.

Mistaking #5: Trying to generate interest

Let’s get this clear. Your goal while prospecting is to generate curiosity and not interest. The sooner you realize that, the better it is for you.

Mistake #6: Being self-centered

We generally reach out to people only when we need a favor. Our intent is self-serving and our message as well.

Mistake #7: Forgetting to follow up

You are busy; your prospects are busy; everyone in this world is busy. People miss emails. It’s not a big deal. The fact that someone didn’t respond to your email doesn’t necessarily mean that they’ve dumped you. It just means that your email got lost in their email land.

Musings About Sales, Productivity & Behavioral Science

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